Shantilal had no previous website, and buying gold online demands trust. The new store needed to reach more customers and sell more gold jewellery, while communicating trust, value and heritage, with the business trading since 1969.
A trustworthy, premium online store designed around price transparency. Visitors can see how a price is calculated, check live gold rates and judge the investment value of each piece before buying.
AED 10 from every purchase also supports House of Hounds UAE, a Saluki and sighthound rescue.
The creative direction is modern, warm luxury with gold highlights. The look is built around Shantilal’s own logo and brand colours, with Cormorant Garamond paired with Jost for a refined but readable feel. The most distinctive feature is the product page price breakdown, which turns pricing into a trust signal.
High-value purchases call for clear pricing and easy contact, so both are built into every screen size.
The site is organised as Home, Shop, About, Contact, Calculator, Gold Rate History and Cart. This moves visitors from trust (About, live rates) to browsing (Shop) to buying (Cart).
This project was built on WordPress, the open-source content management system used by businesses of all sizes, with Elementor for page design and WooCommerce for the online store. WordPress lets the Shantilal team manage content without code, Elementor allows flexible, brand-matched layouts, and WooCommerce handles products, carts and checkout. Integrations such as FedEx shipping extend the store as it grows.
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