Instagram — Ongoing Brand Visibility & Lead Generation Case Study
Safety Screens is a UAE-based home solutions brand selling fly screens, mosquito screens, retractable window systems, pergolas, and related products. Their customers are homeowners and residents across the UAE who need practical, well-made solutions for their homes. ATN Digital has been managing their Instagram page on an ongoing basis, building a content approach focused on product demonstrations, real installations, and formats that drive genuine purchase intent.
Shares outpacing likes and saves is a strong signal for a service business — it means people are actively recommending the content to others who have the same problem.
The top two pieces of content for the entire quarter were both Reels, with the Feb 20 Reel reaching 1,118 views and the Motorised Fly Screen Reel reaching 1,020 views in March, validating the video-first content strategy from the start.
Seven of the nine top-viewed posts featured direct product demonstrations, confirming that installation and product-in-action content consistently outperforms everything else for this brand — seeing the product work in a real home is the most persuasive format available.
Shares on Reels outpaced both likes (42) and saves (38), which is a strong signal for a service business. It means people are not just watching the content — they are actively sending it to people they know who need the product.
The rain and mosquito season post performed strongly, showing that content tied to a real, timely problem connects with the audience far better than general promotional content. Seasonal relevance is a reliable amplifier for this category.
External link taps increased 4.9% even though profile visits dipped slightly, meaning the people who do land on the profile are now more likely to click through to the website — the profile-to-website conversion rate improved over the period.
Accounts reached grew 40% versus the prior 90-day period, driven by a combination of consistent organic posting and paid amplification, expanding the brand's visibility well beyond the existing follower base of 5,084.
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