Parents buying shoes online for their children face a specific kind of anxiety: will these actually be good for my child’s feet? Kiddio stocks pediatrician-backed footwear from Spanish medical brands, but that credibility needed to come through the moment someone landed on the site. The design had to do the convincing before a single product was viewed.
A niche e-commerce experience that leads with authority and removes friction at every step of the buying journey. Clean, minimal, and built for parents shopping on a phone.
We moved away from the typical children’s retail palette of bright primaries and leaned into soft whites, warm neutrals, and trust-blue accents. They read as clean and clinical without feeling cold, which matters in a health-adjacent category. When your product is positioned around child health, the design has to match the promise.
Most parents don’t know their child’s EU shoe size. They know their child is 3. We structured navigation around age bands rather than sizes, cutting one of the most common drop-off points in children’s footwear e-commerce.
We also integrated SizeWise, a mobile foot-scanning tool that lets parents measure their child’s foot at home using an A4 sheet. It directly addresses the number one reason parents hesitate to buy children’s shoes online: getting the size wrong.
Each product page was structured to walk parents through the reasoning behind the shoe’s design alongside the standard imagery and pricing. The layout was built to make that information easy to scan, not overwhelming, so a parent could reach a confident purchase decision without leaving the page.
Two areas were flagged to the client and not implemented.
The footer carries too many text-based links. Consolidating or adding icons would reduce visual weight without losing utility.
Parents looking for wide-fit or orthopedic options have no direct path. A benefit-based filter would serve that intent and cut time to purchase for parents with specific needs.
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