Google & Meta Ads — Wellness Clinic Acquisition Case Study
Running both a lead form campaign and a WhatsApp campaign simultaneously gave potential patients two ways to reach the clinic — a form for those who prefer a callback, and a direct message for those wanting immediate conversation, maximising total enquiry volume.
The WhatsApp campaign delivered conversations at just AED 46.77 each, significantly lower than the lead form cost, making it a highly efficient channel for a health and wellness business where personal communication directly drives appointments.
Google Ads CTR improved 29.28% month-on-month, showing that ongoing refinements to ad copy and keyword targeting are making the ads more relevant to the people seeing them, compounding over time.
The brand campaign consistently delivers strong conversions at a low cost, confirming that name recognition built through ongoing advertising has created a steady pipeline of high-intent returning patients.
The audience split was nearly even — 34.4% male and 43.2% female — confirming that Ayurvedic wellness in Dubai attracts a broad cross-gender audience and justifying a wide targeting approach across both clinic locations.
Saturday and Sunday account for nearly a third of weekly clicks, aligning with the UAE weekend and informing precise budget distribution to maximise performance during peak patient search windows.
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