Ayur Vaidya

Running both a lead form campaign and a WhatsApp campaign simultaneously gave potential patients two ways to reach the clinic, a form for those who prefer to be called back, and a direct message for those who want an immediate conversation.

The WhatsApp campaign delivered conversations at just AED 46.77 each, significantly lower than the lead form cost, making it a highly efficient channel for this type of health and wellness business, where personal communication drives appointments.

Google Ads CTR improved 29.28% month on month, showing that ongoing refinements to ad copy and keyword targeting are making the ads more relevant to the people seeing them.

The brand campaign consistently delivers strong conversions at a low cost, confirming that name recognition built through ongoing advertising is creating a pipeline of high-intent returners.

The audience split on Google was almost even between male (34.4%) and female (43.2%), confirming that Ayurvedic wellness in Dubai attracts a broad cross-gender audience and justifying a wide targeting approach across both clinic locations.

Saturday and Sunday together account for nearly a third of weekly clicks, which aligns with the UAE weekend and informs how budgets are distributed across the week.

Google Ads spend has grown from AED 9,626 in February 2025 to over AED 38,000 in March 2026, a more than fourfold increase reflecting both expanded campaign scope and growing confidence in the returns the channel delivers.