Performance Marketing · March 2026
Curate Home
Google & Meta Ads — E-commerce Sales Case Study
Client: Curate Home UAE
Agency: ATN Digital
Channels: Google Ads + Meta Ads
Category: Lifestyle & Homeware
Ongoing Since: January 2025
About the Client
Curate Home
Curate Home is a UAE-based lifestyle and homeware brand selling premium ceramics, gifting sets, home fragrance, kitchenware, and decorative pieces. Their product range blends modern design with regional and cultural aesthetics, covering everything from handmade mugs and dinner plates to bakhoor burners and marble boards. ATN has been managing their Google and Meta advertising on an ongoing basis, running both product-focused shopping campaigns and direct sales campaigns to drive website purchases.
Our Approach
What We Did
Google Ads
● Set up and managed a Performance Max campaign covering the full product catalogue, allowing Google to match the right products to the right searches automatically
● Ran a separate branded search campaign to capture people already searching for Curate Home by name
● Maintained consistent monthly spend and campaign structure to build quality scores and impression share over time
● Monitored performance at the product level to understand what was converting and optimised the feed accordingly
● Used day-of-week data to focus spend where it performs best, with Friday being the strongest day at 17.2% of weekly clicks, followed by Saturday at 16.3%
Meta Ads
● Ran sales campaigns combining retargeting and broad audience strategies to drive purchases across the product range
● Set up retargeting for people who had added to cart or started checkout but had not completed a purchase, recovering warm audiences efficiently
● Balanced a broad reach campaign alongside retargeting to grow new audiences while keeping purchase costs efficient
● Optimised placements and refreshed campaigns regularly to maintain performance and avoid creative fatigue
March 2026 · Combined Snapshot
Results at a Glance
Total Purchases
43
Google + Meta
Purchase ROAS
2.47x
▲ AED 2.47 per AED spent
Avg. Cost Per Click
AED 1.28
Google Ads
People Reached
43K
Meta campaigns
Total Clicks
1,542
Google Ads
Conv. Value
AED 10.6K
Meta purchases
Google Ads
Search & Shopping Performance
Total Clicks1,542
Total Impressions118,446
Click-Through Rate1.3%
Avg. Cost Per ClickAED 1.28
Website Purchases Tracked14
WhatsApp Clicks26
Add-to-Cart Actions33
Checkout Initiations41
Impression Share Position#1 vs Competitors
Campaign Investment (15 months)AED 26,000+
Shopping Funnel
Impressions118,446
Clicks1,542
Add to Cart33
Checkout Initiated41
WhatsApp Clicks26
Purchases
14
Meta Ads
Sales Campaign Performance
People Reached43,082
Impressions106,240
Cost per 1,000 ImpressionsAED 38.72
Purchases Generated29
Cost Per PurchaseAED 141.86
Purchase ROAS2.47x
Total Purchase Conversion ValueAED 10,668
Avg. Frequency2.47× — same person saw ads ~2.5 times on average
Broad Targeting ROAS3.19x
Overall ROAS
2.47x
AED returned per AED spent
Broad Campaign ROAS
3.19x
Top performing strategy
Female Audience Share
64.3%
Google Ads clicks
What Worked
Key Insights
🌟
Broad targeting on Meta outperformed retargeting on purchase volume, generating the highest number of purchases at the lowest cost per result and a 3.19 ROAS — proving that new audience expansion can outperform warm retargeting at scale.
🛒
Cart and checkout retargeting recovered warm audiences efficiently, converting people who had already shown purchase intent at a lower cost than cold audiences and reducing abandoned cart revenue loss.
🏆
Curate Home consistently holds first position for impression share against competitors on Google, ensuring maximum visibility when shoppers are actively searching for homeware and lifestyle products.
💰
An average CPC of just AED 1.28 is notably low for a retail brand, reflecting strong campaign structure and quality scores built through more than 15 months of continuous campaign management.
📍
Friday and Saturday together account for over 33% of weekly clicks, guiding budget allocation towards the highest-intent shopping days and maximising return on ad spend during peak windows.
👥
The audience skewed 64.3% female on Google Ads, aligning well with Curate Home’s core customer base and informing more precise targeting, creative direction, and product focus going forward.
The Result
43 Tracked Purchases Across Both Channels — AED 10,668 in Revenue
Curate Home generated 43 tracked purchases alongside significant additional pipeline through WhatsApp enquiries, add-to-cart actions, and checkout initiations. Meta campaigns delivered a 2.47 ROAS while Google maintained first position for impression share at an average CPC of just AED 1.28. With over 15 months of continuous campaign management behind these results, every metric reflects a strategy that has been tested, refined, and optimised over a long period of time.
43
Total purchases tracked
2.47x
Purchase ROAS (Meta)
AED 1.28
Avg. CPC (Google)
#1
Impression share position
