Performance Marketing · March 2026
Snap Fitness UAE
Google & Meta Ads — Paid Acquisition Case Study
Client: Snap Fitness UAE
Agency: ATN Digital
Channels: Google Ads + Meta Ads
Locations: Media City · Motor City · Downtown · Rahmania
About the Client
Snap Fitness UAE
Snap Fitness UAE is a 24/7 gym chain with locations across Dubai, including Media City, Motor City, Downtown, and Rahmania. They offer memberships, personal training, group classes, and free trial passes. ATN Digital has been managing their paid advertising across Google and Meta on an ongoing basis, running location-specific campaigns to drive leads and gym sign-ups.
Our Approach
What We Did
Google Ads
● Set up and managed separate campaigns for each gym location, targeting people searching for gyms in or near each area
● Built dedicated ad groups for different services, including general memberships, personal training, and group classes
● Ran a brand search campaign to capture high-intent searches for “Snap Fitness” directly
● Continuously refined keywords and ad copy to improve conversion rates, with the Downtown campaign undergoing keyword and copy updates to start driving conversions
● Monitored performance daily and adjusted bids based on the best-performing days of the week, with Monday being the strongest day at 21.4% of weekly volume
Meta Ads
● Ran lead generation campaigns targeting residents near each gym location, reaching the same person an average of 2 to 3 times for better recall
● Set up a remarketing campaign targeting people who had watched gym videos, and a separate one for website visitors in the last 45 days
● Tested a value-based targeting segment for the 24 to 34 age group to attract younger, high-intent gym-goers
● Optimised ad placements continuously for better lead quality and lower cost per result
March 2026 · Combined Snapshot
Results at a Glance
Total Leads (Meta)
400
Lead gen campaigns
Conversions (Google)
42
▲ +99.86% MoM
Cost Per Lead
AED 39
Meta campaigns
Cost Per Conv.
AED 32
▼ −49.75% MoM
People Reached
172.9K
Meta reach
Total Spend
AED 20K
Google + Meta
Google Ads
Search Performance
Total Clicks746
Total Impressions9,693
Avg. Click-Through Rate7.7%
Avg. Cost Per ClickAED 5.66
Free Trial Requests12
Phone Call Clicks15
Lead Form Submissions6
Email Clicks9
Total Conversions42 ▲ +99.86% MoM
Cost Per Conversion Change−49.75% MoM
Conversion Breakdown
Phone Call Clicks15
Free Trial Requests12
Email Clicks9
Lead Form Submissions6
Total Conversions42
Meta Ads
Lead Generation Performance
People Reached172,905
Impressions390,061
Cost per 1,000 ImpressionsAED 40.43
Total Leads Generated400
Cost Per LeadAED 39.43
Avg. Frequency2.26× — same person saw ads 2 to 3 times on average
Audience Gender Split47.3% Male · 39% Female
Top Performing Locations — Lead Volume
What Worked
Key Insights
🔥
Conversions nearly doubled month-on-month on Google Ads (+99.86%) while cost per conversion dropped by almost half (−49.75%), showing the compounding effect of ongoing campaign optimisation.
🎯
Brand Search delivered the lowest cost per conversion at AED 32.02, confirming that high-intent audiences already aware of Snap Fitness convert at a much higher rate than cold audiences.
📅
Monday was the strongest day for clicks at 21.4% of weekly volume, helping concentrate budget where it performs best across all location campaigns.
👥
Broad targeting on Meta delivered the highest lead volume at lowest cost, while remarketing campaigns (video viewers + 45-day website visitors) kept the brand front-of-mind for warm audiences.
⚖️
Audience was well-balanced — 47.3% male and 39% female — demonstrating broad appeal across the Dubai fitness market, not just a niche demographic.
The Result
442 Total Gym Enquiries & Trial Requests in March Alone
Google Ads generated 42 conversions while Meta campaigns delivered 400 leads — together building a consistent, measurable pipeline with conversion volume nearly doubling month on month.
+99.86%
Conversion growth MoM
AED 39.43
Cost per Meta lead
−49.75%
Cost per conversion drop
