Hellmann serves many industries across many markets, and each market has its own focus. The IMEA region needed a consistent presence that kept those local strengths intact, while presenting Hellmann as a trusted logistics partner, global in reach and local in expertise.
New pages were added to Hellmann’s existing Drupal website rather than rebuilding it, creating a scalable structure that regional teams can keep extending.
The design extends Hellmann’s global design language into a flexible regional template. Established colours, typography and imagery were followed, so every new page feels native to the site. Custom widgets, including image tabs and sliders, were created with Hellmann on ATN’s suggestion.
Business buyers can find their sector and service fast. Each country page follows the same sequence of introduction, services, regional highlights, and industry solutions, while highlighting its own ports, free zones, and key industries.
This project was built on Drupal, the open-source content management system used by large organisations for complex, multi-market websites. Its structured content types, role-based editing, and scalable architecture suit a site that grows market by market, and custom widgets can be built into the existing framework.
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